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, love and warmth, Santiago Pol in the Venice Biennale.



reproduce the excellent notes that made our friend Humberto Valdez about the Santiago Pol participation in the Venice Biennale appeared published in 2005 in Objectual where we take it.

Santiago Pol in the Venice Biennale
COLOR, LOVE AND HEAT OF THE LITTLE VENICE
For

Humberto Valdivieso Santiago Pol was selected to represent Venezuela the Biennale 51 Venezia, an exhibition that will open on June 12 this year.

Graphic artist, indeed the maker of signs, is a man who helps build the identity of cities and provides alternative reading to the architectural spaces. However, the relationship between the designer and his environment is a symbiosis. Wall and paper, support and ad, logo and institution are part of a single speech. One is the life of another, both equally because they feed the posters, the graphic identity of companies and even the stamps are conceived, designed and produced for a climate, a color, a light and a way to express themselves defined. The urban atmosphere is changing. And in turn, is a condition that transforms the artist.


Santiago Pol said countless times "If Venezuela does not exist, I would not exist as a designer" . His long career in the office of the posters is based on mania think, smell, taste, touch and hear the places where later a footprint graph. The obsession to represent words, humor or temper the client and the noise, temperature or population density of the street, the cinema, theater or Metro de Caracas translates into hundreds of pages of hand sketches to synthesize all that into a poster. It is a visual communicator and massive social, eclectic and unpredictable, connected solidly with the everyday environment. Drag on every job all the love, all the heat and all the color of their country. It thoroughly investigates the manner of a bloodhound chart. Its purpose is to reach the other, in that he walks off guard and potential visual recipient of a blow that will leave you thinking.


Little Venice of Pol the country is not just rambling, messy, rich, high-contrast and generous where it lives. A territory built on stilts emotions of its inhabitants. The map is also over forty-year career has drawn to her. Have seen above and below, also from inside and outside. Has represented in various formats and it created an iconography based on impossible objects. When he speaks in his designs of other cultures do it with that same warmth, color and love that has become a universal Venezuela. An artist jump the barrier of the linguistic message and the date scheduled to reach everybody all the time.


The prepared sample to expose the visual communicator "Biennale de Venezia" , is a synthesis of what has been the fruitful relationship of their creativity in visual and emotional ecosystem of their country. The facility has the distinction of being a mere exhibition of posters but a semiotic journey through the iconography and expressive needs of Pol Therefore, the selection includes posters, sketches, stamps, objects and texts reproduced in materials, scales and formats other than the "original." Changes that will reconstruct the author's creative process and make clear the aesthetic and graphic work. However, nothing is displayed to be seen, this Little Venice, in the great Venice will be a graphic experience to be navigated.





© Humberto Valdivieso, 2005

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Interview with our director Juan Carlos Darias. SIGN


A gallery is responsible for compiling the history of design

Venezuelan Founder Juan Carlos Darias designer, says that space contributes to recognize the national heritage of the discipline

Juan Carlos Darias , designer and design student Venezuelan arose seven years ago founded the Venezuelan Design Gallery (Gavedi) dedicated to graphic design in all its expressions and each of the elements that serve, in a space that Darias not hesitate to describe cultural oasis of urbanization Monte Bello (Caracas ).

"Seven years ago I decided to found this space as a window on the Venezuelan graphic design, history, and design in general, although the main reason the gallery is to be a center for research and dissemination of graphic design " he explains.

The programming of the gallery, located on Humboldt Street of Monte Bello offers up to four exhibitions a year as a result of research topics. It is currently mounted display "Death is not justice" , with 100 posters against the death penalty, organized by Poster for Tomorrow, which will be until January.

addition, the third floor of the Gavedi is dedicated to displaying a third of his collection, made scheduled for 5,000 pieces. In the collection there is packaging, album covers and books, catalogs, handbills, posters and many other objects from different periods. "There are things that are emblematic book covers Rafael Rivero Oramas, so cutting edge that are" , performed for Elite editorial in the first half of the twentieth century, mentioned.

The collection has been formed with the main contribution of Juan Carlos Darias and through contributions. "The vast majority is due to research work of years. I got up on the inside parts of the country. What people do not know is that sometimes these 'jewels' are not cheap. To have this essentially is the research involves field work, ie, exit I can not sit and wait for my parts arrive " , clarifies its founder.


"Memory is fragile and sometimes people forget how things were done and when, especially youth who tend to think they are the year" 0 ", everything starts from of them " . With a visit to the gallery you can discover what has been done in graphic design and meet the authors. Refine Darias there is a "tendency to look on the outside and very little in our" , so discovering, "our heroes" of Venezuelan design is of significant value.

For the designer and teacher, Gavedi meets the objective of providing a historical reference and baseline for the new generation of graphic designers. The Gavedi also inquires through their presentations on the factors used to graphic design and illustration and photography.

also highlights artists working in graphic design such as Matthew Manaure and Carlos Cruz Diez . Among the big names in national graphic design is that of Jesus Emilio Franco , creator of the emblem of Centro Simón Bolívar, which has remained intact through four decades. There are also pieces, including original models "of other greats like John Lange, Gerd Leufert, Nedo, John Moore and James Pol

believes that places like the Gavedi help to dignify the profession. "It is a work of graphic projection of Venezuela" said. Note that in the event international he has attended, "people is absolutely amazed" with the work of designers. "We are surprised with what we do" .

As a scholar, Darias said the Venezuelan graphic design has been determined by the country, contrary to what one might think. "What we have here is so powerful in terms of diversity, links to art, color, formal variety, which is always in one way or another has given our design" .

He also notes that perhaps there was outside more competition, but also more resources to work. In Venezuela instead "had to do things out of nothing, had to build it, and you had to nourish you with what I had, and that was the country" ·

added that the design on the land that gave birth the Liberator "has been associated with culture, atmosphere, light, history and even the nation's economy" . "All these factors make our particular design and of such quality."

A cultural oasis

Juan Carlos Darias To , Venezolana the Design Gallery (Gavedi) "is a kind of oasis" within the development of Monte Bello in a remodeled house by architect Frederick Vegas. The designer runs his own design school, adjacent Gavedi , but says that the Galleria is a neutral space where students attend classes at other schools in Caracas. Consider

Monte Bello "his people" , because it takes all his life living this area Caracas, close to the Sabana Grande Boulevard where families settled immigrants. "For those who grew up together, this is the block" , he said. Learn about the origins of each former finance sector, where the botanist Alexander von Humboldt came to install an observatory, hence the name of the street, where the Gavedi .

The Gallery is open to the public from Monday to Friday from 9:00 am to 1:00 pm and 2:00 pm to 6:00 pm, and Saturday from 9:00 am to 1:00 pm.

T / F
Flor Gomez / Hector Lozano

Published in the Orinoco Mail 12/14/2010.