A gallery is responsible for compiling the history of design
Venezuelan Founder Juan Carlos Darias designer, says that space contributes to recognize the national heritage of the discipline
Juan Carlos Darias , designer and design student Venezuelan arose seven years ago founded the Venezuelan Design Gallery (Gavedi) dedicated to graphic design in all its expressions and each of the elements that serve, in a space that Darias not hesitate to describe cultural oasis of urbanization Monte Bello (Caracas ).
"Seven years ago I decided to found this space as a window on the Venezuelan graphic design, history, and design in general, although the main reason the gallery is to be a center for research and dissemination of graphic design " he explains.
The programming of the gallery, located on Humboldt Street of Monte Bello offers up to four exhibitions a year as a result of research topics. It is currently mounted display "Death is not justice" , with 100 posters against the death penalty, organized by Poster for Tomorrow, which will be until January.
addition, the third floor of the Gavedi is dedicated to displaying a third of his collection, made scheduled for 5,000 pieces. In the collection there is packaging, album covers and books, catalogs, handbills, posters and many other objects from different periods. "There are things that are emblematic book covers Rafael Rivero Oramas, so cutting edge that are" , performed for Elite editorial in the first half of the twentieth century, mentioned.
The collection has been formed with the main contribution of Juan Carlos Darias and through contributions. "The vast majority is due to research work of years. I got up on the inside parts of the country. What people do not know is that sometimes these 'jewels' are not cheap. To have this essentially is the research involves field work, ie, exit I can not sit and wait for my parts arrive " , clarifies its founder.
"Memory is fragile and sometimes people forget how things were done and when, especially youth who tend to think they are the year" 0 ", everything starts from of them " . With a visit to the gallery you can discover what has been done in graphic design and meet the authors. Refine Darias there is a "tendency to look on the outside and very little in our" , so discovering, "our heroes" of Venezuelan design is of significant value.
For the designer and teacher, Gavedi meets the objective of providing a historical reference and baseline for the new generation of graphic designers. The Gavedi also inquires through their presentations on the factors used to graphic design and illustration and photography.
also highlights artists working in graphic design such as Matthew Manaure and Carlos Cruz Diez . Among the big names in national graphic design is that of Jesus Emilio Franco , creator of the emblem of Centro Simón Bolívar, which has remained intact through four decades. There are also pieces, including original models "of other greats like John Lange, Gerd Leufert, Nedo, John Moore and James Pol
believes that places like the Gavedi help to dignify the profession. "It is a work of graphic projection of Venezuela" said. Note that in the event international he has attended, "people is absolutely amazed" with the work of designers. "We are surprised with what we do" .
As a scholar, Darias said the Venezuelan graphic design has been determined by the country, contrary to what one might think. "What we have here is so powerful in terms of diversity, links to art, color, formal variety, which is always in one way or another has given our design" .
He also notes that perhaps there was outside more competition, but also more resources to work. In Venezuela instead "had to do things out of nothing, had to build it, and you had to nourish you with what I had, and that was the country" ·
added that the design on the land that gave birth the Liberator "has been associated with culture, atmosphere, light, history and even the nation's economy" . "All these factors make our particular design and of such quality."
A cultural oasis
Juan Carlos Darias To , Venezolana the Design Gallery (Gavedi) "is a kind of oasis" within the development of Monte Bello in a remodeled house by architect Frederick Vegas. The designer runs his own design school, adjacent Gavedi , but says that the Galleria is a neutral space where students attend classes at other schools in Caracas. Consider
Monte Bello "his people" , because it takes all his life living this area Caracas, close to the Sabana Grande Boulevard where families settled immigrants. "For those who grew up together, this is the block" , he said. Learn about the origins of each former finance sector, where the botanist Alexander von Humboldt came to install an observatory, hence the name of the street, where the Gavedi .
The Gallery is open to the public from Monday to Friday from 9:00 am to 1:00 pm and 2:00 pm to 6:00 pm, and Saturday from 9:00 am to 1:00 pm.
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Flor Gomez / Hector Lozano
Published in the Orinoco Mail 12/14/2010.
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