reproduce the excellent notes that made our friend Humberto Valdez about the Santiago Pol participation in the Venice Biennale appeared published in 2005 in Objectual where we take it.
Santiago Pol in the Venice Biennale
COLOR, LOVE AND HEAT OF THE LITTLE VENICE
For
Humberto Valdivieso Santiago Pol was selected to represent Venezuela the Biennale 51 Venezia, an exhibition that will open on June 12 this year.
Graphic artist, indeed the maker of signs, is a man who helps build the identity of cities and provides alternative reading to the architectural spaces. However, the relationship between the designer and his environment is a symbiosis. Wall and paper, support and ad, logo and institution are part of a single speech. One is the life of another, both equally because they feed the posters, the graphic identity of companies and even the stamps are conceived, designed and produced for a climate, a color, a light and a way to express themselves defined. The urban atmosphere is changing. And in turn, is a condition that transforms the artist.
Santiago Pol said countless times "If Venezuela does not exist, I would not exist as a designer" . His long career in the office of the posters is based on mania think, smell, taste, touch and hear the places where later a footprint graph. The obsession to represent words, humor or temper the client and the noise, temperature or population density of the street, the cinema, theater or Metro de Caracas translates into hundreds of pages of hand sketches to synthesize all that into a poster. It is a visual communicator and massive social, eclectic and unpredictable, connected solidly with the everyday environment. Drag on every job all the love, all the heat and all the color of their country. It thoroughly investigates the manner of a bloodhound chart. Its purpose is to reach the other, in that he walks off guard and potential visual recipient of a blow that will leave you thinking.
Little Venice of Pol the country is not just rambling, messy, rich, high-contrast and generous where it lives. A territory built on stilts emotions of its inhabitants. The map is also over forty-year career has drawn to her. Have seen above and below, also from inside and outside. Has represented in various formats and it created an iconography based on impossible objects. When he speaks in his designs of other cultures do it with that same warmth, color and love that has become a universal Venezuela. An artist jump the barrier of the linguistic message and the date scheduled to reach everybody all the time.
The prepared sample to expose the visual communicator "Biennale de Venezia" , is a synthesis of what has been the fruitful relationship of their creativity in visual and emotional ecosystem of their country. The facility has the distinction of being a mere exhibition of posters but a semiotic journey through the iconography and expressive needs of Pol Therefore, the selection includes posters, sketches, stamps, objects and texts reproduced in materials, scales and formats other than the "original." Changes that will reconstruct the author's creative process and make clear the aesthetic and graphic work. However, nothing is displayed to be seen, this Little Venice, in the great Venice will be a graphic experience to be navigated.
© Humberto Valdivieso, 2005
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